For PTs, gyms, yoga and pilates studios

A 15-minute check-up for your studio.

Seven areas, one honest score, and a ranked list of what to fix first. Most studio owners already sense something is leaking. This tells you which thing, and what stopping it will take.

Built around what you already run, whether that's Glofox, Trainerize, a whiteboard timetable, or Ezidebit and a fair bit of hope.

Start the free check-up → What's changing in 2026
Free  ·  No card required  ·  Built on Australian data
A score across 7 areas

See where the business is strong, and where it's quietly leaking money.

A ranked action plan

Not a list of everything. The things worth fixing first, in order.

How to actually fix it

Each priority comes with step-by-step instructions, built around the tools you already use.

Realistic time estimates

Every fix tells you how long it'll take before you commit to it.

64 /100
Overall business health
New client enquiry 71
Booking & scheduling 68
Google & online presence 55
Referral relationships 80
Existing & past clients 43
Internal systems 62
Technology & automation 38
Reviewed September 2026

Three things that changed for studios this year.

01

Card surcharges stopped on 1 October

From 1 October 2026 you can no longer pass a card surcharge to a member on class packs, casual bookings, PT blocks or card-based recurring billing. Bank account direct debit runs on a different rail and is not covered, and booking or service fees are untouched. Most providers switched the surcharge function off automatically, so a studio that has not repriced is absorbing the cost out of margin. It landed in the same year as the 4.75% award wage rise.

RBA; NSW Small Business Commissioner; Fair Work Ombudsman · reviewed September 2026
02

Cancelling has to get as easy as joining, and enforcement is already live

The Unfair Trading Practices Act passed in July 2026 and its obligations start on 1 July 2027: key terms disclosed up front, reminders before a trial converts and before each renewal, no unreasonable barriers to cancelling, and anything bought online cancellable online. Gyms are the named example. You do not have until 2027 to care, though. The ACCC put harmful cancellation practices in its 2026-27 enforcement priorities and won a subscription case in the Federal Court in August.

Competition and Consumer Amendment (Unfair Trading Practices) Act 2026; ACCC · reviewed September 2026
03

The sector is growing on price, not on more members

IBISWorld puts gym and fitness revenue at about $3.8 billion in 2026-27, growing 1.2%, and says that growth has come from higher membership fees and a broader service mix rather than more people joining. Pilates and yoga studios are starker: revenue of $670.7 million in 2025-26, down about 1.7%, while studio numbers grew to 3,823. More competitors, flat participation. Deliberate pricing and a clear point of difference do more than another class on the timetable.

IBISWorld, Gym & Fitness Centre Operation (Aug 2026) and Pilates & Yoga Studios (Apr 2026) · reviewed September 2026
What we look at

Seven areas, in the language of a studio.

The areas pull on each other. A quiet Tuesday class is rarely a timetable problem, and a cancellation almost never starts on the day it arrives.

Start the check-up →
New member enquiries

Someone finds you on Instagram at 10pm and wants to know whether there's a beginner class on Saturday. Whether they can find that out without messaging you, and what happens to the ones who do message.

Bookings & class scheduling

Whether late cancels and no-shows are handled by a policy the software enforces, or judged case by case on the day, and whether an empty spot ever gets refilled.

Google & online presence

Whether your timetable and prices are visible without a DM, whether the reviews are recent, and whether the intro offer is obvious to someone who has never walked in.

Referrals & community

Whether members bring people with them, whether they have a reason to, and whether the community that keeps them coming back happens on purpose or by luck.

Member retention

Falling attendance before it becomes a cancellation, the members who quietly stopped coming six weeks ago, and whether anybody notices in time to do something.

Internal systems

Whether the timetable, memberships, billing and attendance live in one place, and what happens in the week the person who understands the system is away.

Technology & payments

Whether direct debit is chasing failed payments on its own, and whether the platform you pay for monthly is earning it.

No migration required

Written for the platform you already pay for.

Tell us what the studio runs on and the steps come back specific to it, down to which report to open. Nobody is going to tell you to move everything in week one.

Member management
GlofoxTrainerizeVirtuagymClubfit
Billing & direct debit
EzidebitDebitSuccessXplor
Accounting
XeroMYOB
Wearables members already use
Apple HealthGarminFitbit

Running something that isn't listed? Tell us in the check-up and the steps get written for that instead.

What comes back

One priority, as a studio actually receives it.

Not "improve your retention". A specific job, ranked against everything else we found, with an honest estimate of what it takes on a Wednesday between sessions.

Priority 1 · Technology & payments
Chase failed payments automatically, before the member gets a dishonour fee
Technology & payments ⏱ 30 min to set up HIGH impact
  • Open the failed-payment settings in your billing provider and switch on automatic retry.
  • Add an SMS that reaches the member before the dishonour fee does, rather than after it.
  • Read the failed-payment report weekly for a month, then drop back to monthly.
On the paid plan, this is where Spryng writes the sequence and the message for your specific billing provider.
Before you start

Questions studio owners ask us.

I'm a solo PT, not a gym. Is this relevant?

Yes, and the ranking matters more for you than it does for a big club. A solo trainer has the same seven areas and none of the staff to absorb a weak one. You get the list in order, so you can fix the first thing and leave the rest until there is room.

Do I need to connect Glofox, Trainerize or my billing provider?

Nothing to connect and no logins to hand over. You tell us what the studio runs on and the guidance is written for those systems. The only thing we look at ourselves is your public website and Google listing.

Is it useful if I sell class packs rather than memberships?

It is. The questions are about how the business works, not which pricing model you picked. Class packs change what retention looks like and where the revenue leaks, and the check-up asks accordingly.

How is this different from the reports my member platform gives me?

Your platform reports on what happened inside it: attendance, revenue, class fill. It cannot see the person who looked at your timetable and left, the intro offer nobody can find, or the fact that your Google hours are wrong on a public holiday. This looks across the business, then tells you what to fix first.

What do I get at the end?

A score across the seven areas and your first two priority actions, free, as soon as you finish. Every item carries a realistic time estimate so you can pick one that fits the gap you actually have this week. The full ranked plan comes with Pro.

Is it really free?

The check-up, the score and the ranked plan cost nothing and need no card. Pro, at $49 a month, adds the step-by-step implementation guidance and progress tracking, and has not launched yet. The free check-up stays free when it does.

What's a healthy churn rate for a gym or studio?

Around 66 percent annual retention is the current industry benchmark, meaning roughly a third of members leave every year. A 5 percent improvement in retention can lift profit by 25 to 95 percent, which is why the check-up weighs retention as heavily as it weighs new sign-ups.

How profitable is a fitness studio, really?

It depends almost entirely on how long members stay. The average member sticks around 4.7 months and generates about $517, but a member who's properly onboarded and engaged can stay past a year and generate three to four times that. Most of the margin sits in the second number, not the first.

Free · 15 minutes · no card

Find out which part of the studio is actually leaking.

Fifteen minutes, between sessions. No credit card and no sales call. Just a straight read on where the members and the money are going.

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