Legal

Privacy Policy

Spryng for Business Pty Ltd · ABN 51 702 367 637 · Last updated: October 2026

We collect only what we need to run the Spryng assessment, we don't sell your data, and you can ask us to delete it at any time. The details are below.

1. Who we are

Spryng is a business assessment tool operated by Spryng for Business Pty Ltd (ABN 51 702 367 637), based in Australia. In this policy, "we", "us" and "Spryng" refer to Spryng for Business Pty Ltd. "You" refers to anyone who uses the Spryng tool or visits our sites.

We handle personal information in line with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles. Questions, access or correction requests, or complaints about your data can be directed to our Privacy Officer: privacy@spryng.com.au

2. What information we collect

Account information: When you sign up, we collect your email address and create a user profile. We may ask for your name and the nature of your business during onboarding.

Billing information: If you subscribe to a paid plan, your payment is handled by Stripe. We do not see or store your full card details. What we hold is a Stripe customer reference and your subscription status, so we know which plan your account is on.

Assessment responses: Your answers to the Spryng checklist questions, including details about your business operations, marketing, digital presence, and systems.

Business context: If you provide your website address or a Google Business Profile link, we fetch publicly available content from those sources, page text, and (for a Google Business Profile) your business name, address, phone number, rating, and a sample of recent public reviews, to inform the AI-generated analysis. This content may include personal information about third parties (for example, staff named on your site or people who left a public review). We use it only to generate your assessment, we do not store the fetched content after the analysis is produced, and we do not use it for any other purpose. Please do not enter patient, client, or other individuals' personal or health details into your assessment answers.

Usage data: Basic information about how you use the tool: pages visited, features used, session timing. Collected via standard server logs and, where applicable, analytics tools.

Communications: If you contact us by email, we retain that correspondence.

3. How we use your information

  • To deliver your Spryng assessment and generate your priority plan
  • To maintain and authenticate your account
  • To improve the tool and the quality of its analysis
  • To communicate with you about your assessment or our services
  • To comply with our legal obligations

We do not use your assessment responses for advertising, profiling, or any purpose outside of delivering and improving the Spryng service.

Marketing: We may occasionally email you about Spryng for Business services we think are relevant. Every marketing email includes an unsubscribe link, and you can opt out at any time by emailing privacy@spryng.com.au. We will tell you the source of your details on request. Opting out of marketing does not affect emails about your account or assessment.

4. AI processing

Your assessment data is sent to Anthropic's Claude API to generate a personalised business priority plan. This processing happens through a server-side proxy, your data is not exposed to the browser in transit. Anthropic processes data in accordance with their own privacy policy and API data usage terms, and does not use data submitted through the API to train its models. We do not use your data to train AI models.

5. How we store your data

Your account and assessment data is stored in Supabase, a hosted database platform running on AWS infrastructure. Data at rest is encrypted, and access is governed by row-level security rules that restrict each user to their own records. Content we fetch from your website or Google Business Profile is used only to generate your assessment and is not retained afterwards.

We retain your account and assessment data for as long as your account is active, and for a reasonable period afterwards in case you return. If your account is inactive for an extended period, or if you ask us to delete it, we will delete or de-identify your personal information. Where you request deletion, we will action it within 30 days.

6. Who we share data with

We do not sell your data. We share it only with the service providers needed to run Spryng, and only for that purpose:

  • Supabase, database and authentication infrastructure
  • Anthropic, AI processing for the priority plan output
  • Google (Places API), only if you provide a Google Business Profile link, to retrieve your public business listing
  • Netlify, static site hosting
  • Resend, sending our account and service emails, which means your name and email address, and recording whether an email was delivered, opened or clicked
  • Stripe, subscription payments and billing
  • Legal or regulatory authorities, only where required by law

We put appropriate data-handling terms in place with these providers. If we engage a new third-party service that processes personal information, we will update this policy.

7. Overseas disclosure

Some of our service providers are located outside Australia, which means your personal information may be disclosed to, and stored or processed in, overseas locations. Specifically:

  • Anthropic: United States
  • Google (Places API): United States
  • Netlify: United States
  • Resend: United States
  • Stripe: United States

Your account and assessment data is stored with Supabase in an Australian data centre (AWS Sydney region), so your stored records stay onshore. The overseas disclosures above relate to generating your assessment (AI analysis and, if you provide a link, retrieving your public business listing), serving our website, sending your account emails, and processing subscription payments.

Before disclosing your information overseas, we take reasonable steps to ensure each provider handles it in a way consistent with the Australian Privacy Principles, including through their data-processing and security commitments. We remain accountable for how these providers handle the personal information we entrust to them.

8. Cookies and tracking

We use functional cookies and local storage to maintain your session and remember your login state. We do not currently use advertising or third-party tracking cookies. If that changes, we will update this policy and give you the ability to opt out.

9. Your rights

Under Australian Privacy Law (Privacy Act 1988) and, where applicable, GDPR, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal data
  • Withdraw consent to processing at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

To exercise any of these rights, email us at privacy@spryng.com.au. We'll respond within 10 business days.

10. Children's privacy

Spryng is a business tool intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe we have done so, contact us and we will delete it.

11. Changes to this policy

We may update this policy as the product evolves. Material changes will be communicated via email or an in-app notice. The date at the top of this page always reflects the most recent version.

Legal

Terms of Use

Spryng for Business Pty Ltd · ABN 51 702 367 637 · Last updated: September 2026

By using Spryng, you agree to these terms. The short version: use the tool in good faith, the output is guidance not guaranteed advice, and we're not liable if you don't like your results.

1. Who these terms apply to

These Terms of Use govern your access to and use of the Spryng assessment tool and related websites operated by Spryng for Business Pty Ltd (ABN 51 702 367 637) ("Spryng", "we", "us"). By creating an account or using the tool, you agree to these terms. If you don't agree, please don't use the service.

2. What Spryng is

Spryng is a structured business diagnostic tool. It collects information about your business through a guided checklist and uses AI to produce a prioritised improvement plan. The output is a starting point for improvement, it is not a substitute for professional accounting, legal, financial, or specialist advisory services.

Spryng for Business may offer consulting services separately. Spryng output does not constitute a formal engagement with Spryng for Business unless confirmed in writing.

3. Your account

You must provide accurate information when creating your account. You are responsible for maintaining the security of your login credentials. If you suspect unauthorised access to your account, notify us immediately at support@spryng.com.au.

One account per person or business. You may not share accounts or create accounts on behalf of others without their knowledge.

4. Subscriptions, billing and cancellation

Free and paid plans. Spryng has a free plan and a paid subscription. What each plan includes is set out on our pricing page. We may change what is included in a plan, and if a change materially reduces what your paid plan gives you, we will tell you before it takes effect.

Price and GST. You pay the price shown on our pricing page at the time you subscribe. Prices are in Australian dollars and include GST unless stated otherwise. If we change the price of your plan, the new price applies from your next billing period and we will give you at least 30 days notice by email first.

Billing. Paid subscriptions renew automatically at the end of each billing period until you cancel. We take payment through Stripe, our payment processor. We do not see or store your full card details. By subscribing you authorise us to charge your payment method for each renewal until you cancel.

Failed payments. If a payment fails, we may retry it. If it keeps failing, we may suspend or cancel your paid access. You can restore it by updating your payment details.

Cancelling. You can cancel at any time from the "Manage subscription" link in your dashboard, which opens your billing settings. Cancelling stops the next renewal. Your paid access continues until the end of the period you have already paid for, then your account moves to the free plan. Your assessment data and existing plan stay in your account.

Refunds. We do not generally refund part of a billing period you have already started. This does not limit your rights under the Australian Consumer Law, including your right to a remedy if the service is faulty or not as described. If something has gone wrong, email billing@spryng.com.au and we will sort it out.

5. Acceptable use

You agree to use Spryng only for its intended purpose, assessing and improving your own business (or a business you are authorised to act for). You must not:

  • Use the tool for any unlawful purpose
  • Attempt to reverse-engineer, scrape, or systematically extract data from the tool
  • Submit false or misleading information designed to manipulate the AI output
  • Use the tool to generate content for commercial resale or as the basis of third-party advisory without our written permission
  • Attempt to access another user's account or data
  • Transmit malicious code or interfere with the service's infrastructure

6. Intellectual property

Ours: The Spryng tool, its question framework, assessment structure, UI, and underlying code are owned by or licensed to Spryng for Business. You may not copy, reproduce, or adapt them without our written consent.

Yours: The business information you provide remains yours. By submitting it, you grant us a limited licence to process it for the purpose of delivering your assessment results, as described in our Privacy Policy.

Your output: The priority plan generated for your business is yours to use for your own business purposes. Attribution to Spryng or Spryng for Business is appreciated but not required.

7. Limitation of liability

The assessment output is generated using AI and is based solely on the information you provide. Spryng for Business makes no warranty, express or implied, that the output is complete, accurate, or suitable for any specific purpose.

To the maximum extent permitted by Australian law, Spryng for Business is not liable for:

  • Business decisions made in reliance on Spryng output
  • Loss of revenue, profit, opportunity, or goodwill arising from your use of the tool
  • Any indirect, incidental, or consequential loss
  • Service interruptions, data loss, or security incidents outside our reasonable control

Where liability cannot be excluded under the Australian Consumer Law, our liability is limited to re-supplying the service.

8. AI-generated content

Spryng uses Anthropic's Claude to generate your priority plan. AI output can be incorrect, incomplete, or inconsistent. You should treat it as a prompt for further thinking, not a final answer. For significant business decisions, consult qualified professionals.

9. Availability and changes

We aim to keep Spryng available but do not guarantee uninterrupted access. We may modify, suspend, or discontinue the service or any features at any time. Where feasible, we'll give you reasonable notice of significant changes.

We may update these terms. Continued use after a change constitutes acceptance. We'll notify you of material changes by email or in-app notice.

10. Termination

You may stop using Spryng at any time. Cancelling a paid subscription is covered in section 4. You can request deletion of your account and data by emailing us.

We may suspend or terminate your account if you breach these terms, engage in behaviour that harms other users or the service, or if we are required to do so by law.

11. Governing law

These terms are governed by the laws of New South Wales, Australia. Any disputes will be subject to the exclusive jurisdiction of the courts of New South Wales. If you are a consumer, you retain any rights you have under the Australian Consumer Law that cannot be contracted out of.

12. Contact

For any questions about these terms, contact us at support@spryng.com.au.